Enjoyable B2B content.
....crazy concept, I know.
Who we (I) are (am)
I’m Varun. I used to work in SaaS just like you.
And I know how broken it is.
Not only is the industry broken, but so are you and I.
What we (I) do
Free onsite massages for your team. Jk.
Fully done-for-you, entertaining, original, scripted content for your socials. You bring your wildest ideas you threw in the backlog (ope!), I create funny video that pushes the envelope. You can keep it forever and ever. Your customers fall in love with you. You make a billion dollars and post the celebratory LinkedIn announcement you’ve always dreamed of.
What sets us (me) apart
The best comedy lives right next to tragedy. And I lived your tragedy (working in B2B SaaS). My SaaS war stories make for great skits that hit a little too close to home. The pointless meetings, the questionable lingo, and the nightly existential dread during your LinkedIn doomscrolling sessions.
Together, we can translate your KPIs into absurdism. As your fractional Creative Director, I will work alongside you to write humorous content that fits whatever campaign you have in mind.
To bring it to life, I’ll leverage the community of talented people I’ve built along the way. That includes videographers, actors, producers, creators, marketers, and more. You can also bring whatever talent you’d like into the fold.
And I’ll involve your team however you’d like. Want to be on camera? Have your 15 minutes of fame. Want me on camera? Leech off my clout. Don’t want me on camera? I’ll only be slightly offended.
This is your content. My gift to you. We’ll make it as you as humanly possible.
Don’t sleep on me. No matter what we create together, creating it will be the most fun afternoon of your entire career.
How it works
At Backlog, we create content in two basic stages:
First, we write.
Discovery
Pitch
Agreement
Writing
Then, we execute.
Filming
Editing
Go-live
To simplify things, I offer three basic packages:
Consultant
Hourly consulting on your creative strategy
Cadence of your choosing
Creative Director
Includes writing and execution
Can be as hands on/off in execution as you’d like. (e.g. you have a videographer you like working with)
Writer
Includes entire writing stage, with a polished content script ready for your team execute on as you please.
What they’re saying about us (me)
People said things. I swear. I just needed to get this site up to make business cards. Also they tried to write the things with ChatGPT and I rejected it.
In the meantime, enjoy this stock image of a goose.
